2.Singles Day goes global, breaks records
Spending surged 39.3 percent at 2017's sale - the ninth iteration of the event -as consumers worldwide scooped up discounted apparel, mobile phones, imported lobster and infant formula from 140,000 brands that dished out promotions during the annual jamboree.
The tech behemoth broke last year's 120.7 billion-yuan high-water mark shortly after midday transactions, and gained fresh steam as overseas shoppers joined the fray from Saturday afternoon for good deals from China.
Expanding at a faster-than-expected pace, that sheer number eclipsed the combined sales of Black Friday and Cyber Monday in the United States last year.
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